One of the popular ways of marketing your website or blog on the Internet involves forums or message boards.  These places are communities is where people interested in the same type of thing come to post, make friends, and get into debates.  Since any good marketer knows that you must go to the place where the potential customers or clients are, topical forums and message boards are a good choice.  In fact, these sites may seem like gold mine of potential customers or clients.  In order to attract the most positive attention and thus increase your profits you have to be careful how you precede.

Don’t spam.  Nobody likes spam.  Spam is nasty.  Spam is gross.  Spam can get you a lot of trouble.

Almost every forum or message board that I have ever been on has had a problem with spam.  Some unscrupulous marketers think that you can come on a forum and post your link or web site information over and over again.  While this may attract a few unwitting clickers, the overall result will be that people think you are cheating idiot.

Instead, you should concentrate on writing informative and entertaining posts and subjects.  The advertising aspect of this comes in when you include a short come-on and a clickable link it to your web site.  The more active you are on the forum, the more people will come to respect your knowledge and expertise.  This is how you impress people and convince them to use your business.

It seems like a wonderful method of advertising.  You get your link in front of targeted traffic.  However, looks can be deceiving.  The continuously updated nature of forums in message boards tend not to give your link and information the long-term success it can have.  Most forums have archives of old posts, but they do not last forever and they may not be indexed by the search engines.  In order to have an effect on your search engine optimization, the forum itself has to allow for such.

In forum and message board advertising, continuous effort is needed for maximum effect.  Make a schedule of daily, or at least weekly, posting.  Over time, not only will your link web build, you will make business contacts and attract customers in increasing numbers.

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This entry was posted on Tuesday, October 7th, 2008 at 8:42 am.